About

I see curls as a gift of nature.

They frame your face, make you look younger and give you individuality.

I just love how, with some gentle care and the right products, dehydrated frizzy curls spring back to life and reveal themselves in all their full glory, giving you shine, depth, colour and movement to your hair.  Nikki

I'm Nikki Sampson and my passion is to help other curly ladies embrace their natural curls.

For many years I was never happy with my curly, frizzy  hair, apart from the 1980s when even I had perms!  I was always on the lookout for the miracle product that would change my relationship with my hair.  Unfortunately the hairdressing industry as a whole treats curls as if they are the same as straight hair.  There is virtually no specialist training and many products which are marketed at curly hair are a big let down and a waste of money.

I had to travel many miles to find a hairdresser who understood curls and didn't want to straighten them or fluff them up.

This inspired me at the grand age of 51 to take the plunge to go to college and train in hairdressing so that I could go on to specialise and help curly ladies  rediscover and love their curls.   I then travelled to London one day a week  for 6 months to learn from curl specialist Lindsey Hughes, before taking an advanced level 2 DevaCurl course in New York in 2017.  click here.

I now have a curl-dedicated salon in Shrewsbury and it was a great privilege to host an evening with Lorraine Massey, the pioneer of curly hairdressing, and to undertake curl by curl training with her in 2018. click here  

 It is very rewarding to work with different curl types, meet so many curly ladies and hear their stories of frustration with their hair, but then share their delight in their transformation.   I have trained my junior stylist,  Chantel,  who is as passionate about curls as I am, and she is now working with her own clients.  My curly daughter Gemma offers curl coaching sessions online via Facetime or Whatsapp, and my sister, Savina, helps with the booking diary, social media and messages. 

On these pages you will only find pictures of natural, real life curls belonging to my clients - not the  glossy, artificial pictures of models with manufactured curls found on many salon web sites.

​

PIC PRE-COVID

In May 2018 I opened a curl studio in the town centre at Bellstone Court, Shrewsbury.  Access is via a steep flight of stairs.  

We are open by pre-booked appointment only Tuesdays to Fridays, and some Saturdays by arrangement.

GIFT VOUCHERS AVAILABLE

- please ask

Junior stylist Chantel, left,  trained by Nikki